Strategic consulting from Fortune 100 advisors

Robin Lawton and Peggy Lawton offer a limited number of strategic engagements each quarter.

Trusted by

Ranked #1 of 103 speakers at the 2017 ASQ World Conference

Named "Quality Guru" by Quality Progress journal

Author of Creating a Customer-Centered Culture and Mastering Excellence

Credited by the Missouri Governor's Office for moving the Department of Revenue from 25th to top 5 nationally

You are making critical decisions without strategic clarity


Most business owners operate in isolation. They guess at customer priorities. They react to competitors. They lack a systematic framework for alignment.


Robin and Peggy provide that framework. They have advised billion-dollar organizations and built successful enterprises from scratch. Now they offer the same strategic rigor to a select group of leaders.


Robin coined the term "customer-centered culture" (C3) in his #1-rated Amazon book. His latest, Mastering Excellence, provides a roadmap for aligning strategy, culture, and customer experience.



He began his career in government, then worked with oil, education, health, and technology. His clients include Raytheon, 3M, American Express, AT&T, Ford, General Electric, Harley-Davidson, Intel, Mayo Clinic, Microsoft, Nike, and Siemens.


Robin has been ranked the #1 speaker at multiple international conferences. He has helped organizations win the Malcolm Baldrige National Award and other prestigious recognitions.


My passion is to bring thought-leading ideas to leaders like you, helping you rapidly achieve the highest levels of performance you can envision for your organization.

Rob Lawton

STRATEGY INSIGHT PRECISION CLARITY FORESIGHT GROWTH IMPACT TRUST EXECUTION EXCELLENCE FOCUS VELOCITY

Peggy started a bank fresh out of college, with no connections and no trust fund. She built it into a thriving institution by focusing on customers, employees, and discipline.


She has spent decades exceeding expectations with companies of every size. She taught our founder how to fight for every client, how to build systems that scale, and how to never accept "that's how it's always done."


Peggy brings operational grit and real-world P&L accountability to every consulting engagement.

Two formats. One standard: Excellence.


Pricing note: Both engagements require a discovery call and mutual fit assessment. Pricing is bespoke based on scope.

Strategic Intensive

1-2 days on-site or virtual

Deep dive into your strategy, customer priorities, and operational alignment. You leave with a clear roadmap.

Ideal for: CEOs, leadership teams, and organizations preparing for major change.

Executive Advisory

Ongoing monthly retainer

Quarterly strategy sessions + monthly check-ins. Robin and Peggy become your long-term thinking partners.

Ideal for: Growth-stage companies, family offices, and executives who want a strategic edge.

Robin challenged me to make a mind shift. His emphasis on creative divergent thinking may be the key to our success in the next 10 years.

Steve McAlexander 

Assistant Vice President, American Honda Motor Company

Quentin Wilson

Director, Department of Revenue (Baldrige Award winner)

I have never experienced a program with a higher return on investment. This is the most clear and direct method of leadership improvement I have found.

I was one of the few people in the world to study under Dr. Edwards Deming, Peter Drucker, and Joseph Juran. In comparison, Robin Lawton is today's premier thinker and practitioner of customer satisfaction.

Bruce E. Laviolette, Ph.D. 

Director of Management Systems, Naval Air Systems Command

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